{"id":5404,"date":"2017-12-09T00:00:00","date_gmt":"2017-12-08T23:00:00","guid":{"rendered":"https:\/\/histoire-en-citations.fr\/WP\/2025\/06\/21\/le-lay-ce-que-nous-vendons-a-coca-cola-cest-du-temps-de-cerveau-humain-disponible\/"},"modified":"2025-07-19T09:16:54","modified_gmt":"2025-07-19T07:16:54","slug":"le-lay-ce-que-nous-vendons-a-coca-cola-cest-du-temps-de-cerveau-humain-disponible","status":"publish","type":"post","link":"https:\/\/histoire-en-citations.fr\/WP\/le-lay-ce-que-nous-vendons-a-coca-cola-cest-du-temps-de-cerveau-humain-disponible\/","title":{"rendered":"Le Lay : \u00ab Ce que nous vendons \u00e0 Coca-Cola, c&#039;est du temps de cerveau humain disponible.\u00a0\u00bb"},"content":{"rendered":"<div class=\"field-item even\">\n<p>Humour involontaire et regrett\u00e9. \u00ab\u00a0Celui qui dit la v\u00e9rit\u00e9\u00a0\u00bb\u2026 Il a tort, m\u00eame s\u2019il a raison. <\/p>\n<p>Et les regrets exprim\u00e9s n\u2019arrangent rien, le mot une fois l\u00e2ch\u00e9, les m\u00e9dias le reprennent en boucle, toujours plus \u00e0 l\u2019aguet du moindre d\u00e9rapage. Ph\u00e9nom\u00e8ne qualifi\u00e9 de diffusion virale.<\/p>\n<blockquote>\n<p class=\"citation\"><span class=\"enonce\">\u00ab\u00a0Ce que nous vendons \u00e0 Coca-Cola, c\u2019est du temps de cerveau humain disponible.\u00a0\u00bb<span id=\"3380\" class=\"cit-num\">3380<\/span><\/span><\/p>\n<p class=\"auteur\"><span data-href=\"\/auteurs\/patrick-le-lay\"><span class=\"author\"><span class=\"surname\">Patrick <\/span><span class=\"name\"><span class=\"caps\">LE<\/span> <span class=\"caps\">LAY<\/span><\/span><\/span><\/span> (1942-2020), <span class=\"caps\">PDG<\/span> de <span class=\"caps\">TF1<\/span>, juillet\u00a02004<\/p>\n<p class=\"source\"><cite>Philosophie et modernit\u00e9<\/cite> (2009), Alain Finkielkraut.<\/p>\n<\/blockquote>\n<p>D\u00e9claration plus que malheureuse, alors que l\u2019auteur est interview\u00e9 pour son livre <em>Les Dirigeants face au changement<\/em>. Il \u00e9nonce quelques professions de foi qui vont choquer l\u2019opinion\u00a0: \u00ab\u00a0Soyons r\u00e9alistes\u00a0: \u00e0 la base, le m\u00e9tier de <span class=\"caps\">TF1<\/span>, c\u2019est d\u2019aider Coca-Cola, par exemple, \u00e0 vendre son produit\u2026\u00a0\u00bb Aux antipodes du \u00ab\u00a0mieux-disant culturel\u00a0\u00bb, on se retrouve dans la logique d\u2019une t\u00e9l\u00e9r\u00e9alit\u00e9 ch\u00e8re \u00e0 <span class=\"caps\">TF1<\/span> comme \u00e0 <span class=\"caps\">M6<\/span>.<\/p>\n<p>Le vrai probl\u00e8me, c\u2019est la concurrence entre les cha\u00eenes priv\u00e9es et publiques, toutes plus ou moins tributaires de leur budget publicitaire, ce qui brouille la diff\u00e9rence. Rappelons que la t\u00e9l\u00e9vision, sous le signe d\u2019Andr\u00e9 Malraux et de ses successeurs au minist\u00e8re de la Culture, avait pour mission de divertir, d\u2019instruire et d\u2019informer. Autre temps, autres m\u0153urs, autre fa\u00e7on de consommer.<\/p>\n<p class=\"panneau\">Toutes les citations qui suivent <br>sont comment\u00e9es dans nos <a href=\"https:\/\/www.histoire-en-citations.fr\/boutique\">Chroniques.<\/a><\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p class=\"citation-small\">\u00ab\u00a0Quand on paye 15\u00a0euros des expertises au tarif d\u2019une femme de m\u00e9nage, on a des expertises de femme de m\u00e9nage.\u00a0\u00bb<span id=\"3381\" class=\"cit-num\">3381<\/span><\/p>\n<p class=\"auteur\">Jean-Luc <span class=\"caps\">VIAUX<\/span>, expert au proc\u00e8s d\u2019Outreau, mai-juillet\u00a02004<\/p>\n<\/blockquote>\n<p>Mis en cause pour ses expertises, il d\u00e9fendra son travail, rappelant les quatre condamnations d\u00e9finitives et 12 enfants reconnus victimes. P\u00e9dophilie, sujet hyper sensible\u00a0! L\u2019affaire d\u2019Outreau (commune du Pas-de-Calais, lieu des faits pr\u00e9sum\u00e9s) a d\u00e9fray\u00e9 la chronique durant six ans. \u00ab\u00a0Tchernobyl judiciaire\u00a0\u00bb, la plus grave bavure depuis un demi-si\u00e8cle d\u00e9bouche sur une r\u00e9forme de la justice notoirement insuffisante.<\/p>\n<blockquote>\n<p class=\"citation-small\">\u00ab\u00a0Il faut d\u00e9graisser le mammouth.\u00a0\u00bb<span id=\"3344\" class=\"cit-num\">3344<\/span><\/p>\n<p class=\"auteur\">Claude <span class=\"caps\">ALL\u00c8GRE<\/span>, ministre de l\u2019\u00c9ducation nationale, 24\u00a0juin 1997<\/p>\n<\/blockquote>\n<p>Chercheur reconnu, m\u00e9daill\u00e9 et prim\u00e9 par ses confr\u00e8res, m\u00eame si ses prises de position \u00e9cologiques sur le climat sont \u00ab\u00a0<a href=\"https:\/\/www.histoire-en-citations.fr\/indexation\/politiquement-incorrect\">politiquement incorrectes<\/a>\u00a0\u00bb. Il pr\u00e9voit une r\u00e9forme des lyc\u00e9es, mais son langage choque le milieu enseignant. Le mammouth devient l\u2019embl\u00e8me de la contestation. Le ministre pr\u00e9cise qu\u2019il visait l\u2019administration centrale, et non les professeurs. Il va d\u2019ailleurs ajouter 70\u00a0000 emplois au million existant. Mais Lionel Jospin devra sacrifier son ami All\u00e8gre et rappeler le tr\u00e8s consensuel et populaire Jack Lang, en mars 2000.<\/p>\n<blockquote>\n<p class=\"citation-small\">\u00ab\u00a0Si \u00e0 cinquante ans, on n\u2019a pas une Rolex, on a quand m\u00eame rat\u00e9 sa vie.\u00a0\u00bb<span id=\"3436\" class=\"cit-num\">3436<\/span><\/p>\n<p class=\"auteur\">Jacques <span class=\"caps\">S\u00c9GU\u00c9LA<\/span>, \u00e9mission \u00ab\u00a0Les 4 v\u00e9rit\u00e9s\u00a0\u00bb, France 2, 13\u00a0f\u00e9vrier 2009<\/p>\n<\/blockquote>\n<p>Vraie gaffe de com, impardonnable \u00e0 un homme de pub. Et c\u2019\u00e9tait pour \u00ab\u00a0d\u00e9fendre\u00a0\u00bb Sarkozy, qualifi\u00e9 de bling-bling\u00a0! \u00ab\u00a0Comment peut-on reprocher \u00e0 un pr\u00e9sident d\u2019avoir une Rolex\u00a0? Tout le monde a une Rolex. Si \u00e0 50\u00a0ans on n\u2019a pas une Rolex, on a quand m\u00eame rat\u00e9 sa vie\u00a0!\u00a0\u00bb S\u00e9gu\u00e9la tente de se rattraper quelques jours plus tard. Il a plus de 50\u00a0ans et il n\u2019a m\u00eame pas de montre\u00a0! Pour finir, il <a href=\"https:\/\/www.histoire-en-citations.fr\/indexation\/aveu-mea-culpa\">avoue<\/a>\u00a0: \u00ab\u00a0J\u2019ai dit une immense connerie.\u00a0\u00bb<\/p>\n<\/div>\n<style>\r\n        a .cit-num {\r\n            text-decoration: none !important;\r\n            color: inherit !important;\r\n        }\r\n    <\/style>","protected":false},"excerpt":{"rendered":"<p>Humour involontaire et regrett\u00e9. \u00ab\u00a0Celui qui dit la v\u00e9rit\u00e9\u00a0\u00bb&#8230; Il a tort, m\u00eame s\u2019il a raison. Et les regrets exprim\u00e9s n\u2019arrangent rien, le mot une fois l\u00e2ch\u00e9, les m\u00e9dias le reprennent en boucle, toujours plus \u00e0 l\u2019aguet du moindre d\u00e9rapage. Ph\u00e9nom\u00e8ne qualifi\u00e9 de diffusion virale. \u00ab\u00a0Ce que nous vendons \u00e0 Coca-Cola, c&#8217;est du temps de [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"iawp_total_views":9,"footnotes":""},"categories":[1963],"tags":[],"class_list":["post-5404","post","type-post","status-publish","format-standard","hentry","category-chronique-cinquieme-republique-citation-du-jour-patrick-le-lay"],"_links":{"self":[{"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/posts\/5404","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/comments?post=5404"}],"version-history":[{"count":1,"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/posts\/5404\/revisions"}],"predecessor-version":[{"id":5405,"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/posts\/5404\/revisions\/5405"}],"wp:attachment":[{"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/media?parent=5404"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/categories?post=5404"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/histoire-en-citations.fr\/WP\/wp-json\/wp\/v2\/tags?post=5404"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}